Is this feature fun? Can people understand this mechanic? Is the difficulty right? Are we targeting the right market?
Questioning your own design is an integral part of the creation process, and is essential in ensuring that the product is innovative and successful. As the project progresses, being able to objectively assess some of these questions becomes exponentially complex. This is where we come into play.
Enzyme understands the importance of pleasing the crowds and has the experience and methodology to work with you throughout development to ensure that you have all the necessary information to make your design choices with conviction based on data-driven statistics and recommendations.
ENZYME WILL HELP YOU ACHIEVE THE TARGETED RESULTS IN THE MOST EFFICIENT AND STRESS-FREE WAY POSSIBLE, PROVIDING YOUR TEAM WITH CONCRETE QUALITATIVE DATA AND RECOMMENDATIONS
With both on-site and international online sessions, our Focus Group and Usability Testing services are highly adaptable, offering a personalized solution for any type of product, game and budget. Whether you want to perform concept approval on early-stage prototypes, validate the fun factor of mechanics, balance the difficulty curve, or confirm whether in-app purchases are attractive enough to all the whales out there, we’ve got you covered.
Is your target audience kids, men, women, casual mobile or hardcore PC gamers? We have hundreds of gamers in our pool, of different ages, sexes and ethnicities with various gaming habits, making Enzyme the perfect solution to host focus groups, playtests, or simply a usability session on your game.
Would you like to attend the sessions? No problem! Whether you want to travel to our offices or prefer staying in the comfort of your living room or office, we can make sure you have the visibility you require. Our camera system, including both face and game footage, is accessible live and allows you to see what is happening and interact with the moderators in real-time during the sessions.
Our experienced team has proven valuable to many of our partners in the past, helping them release titles that are well received by the public and also return great retention rates post-release.